If you lead a business and want to take your health more seriously, you'll quickly come across two different things sold under similar names.
An executive health assessment. And executive health coaching.
They're often mentioned in the same breath, but they do different jobs. Knowing the difference saves you time, money and a fair amount of frustration.
An executive health assessment is a detailed check of where your health stands today. Depending on the provider, it may include blood tests, blood pressure, body composition, heart checks and a consultation with a doctor.
It's a snapshot. A good one can be very valuable. It can spot things that need medical attention and give you a clear set of numbers to work from.
If you haven't had a proper check for a while, or you have symptoms you're unsure about, it's a sensible place to start. Your GP is also a good first port of call.
Most assessments end with a report and some recommendations.
Sleep more. Move more. Reduce alcohol. Manage stress.
None of that is wrong. Most senior leaders already know it.
The difficulty is rarely knowing what to do. It's doing it consistently when your diary is full, you're travelling, there's a client dinner on Thursday and something always needs your attention at 9pm.
A report doesn't change your week. That's the gap many leaders fall into: they get a clear picture of their health, feel motivated for a fortnight, then find their routine slowly drifts back to where it was.
Executive health coaching is about what happens after you know where you stand.
At TRUTH, coaching means building a practical plan around your actual working life, not an idealised version of it. That covers sleep, training, food, movement and recovery, and how they fit around travel, meetings and family.
It also means ongoing support. Someone to adjust the plan when a busy month hits, answer questions as they come up and help you keep going when motivation dips.
Coaching isn't a medical service. It doesn't replace your GP or a medical assessment. It's the structure that helps you act on what you already know and keep acting on it.
A simple way to think about it:
If you're unsure, start by asking yourself one question: is my problem not knowing, or not doing?
Clear answers to these will tell you a lot about whether the support is built for someone in your position.
Not always, but if you have symptoms, a known condition or haven't seen a doctor in some time, it's sensible to speak to your GP first. We'll ask about this at the start.
No. Coaching supports habits, routine and accountability. It works alongside medical care rather than replacing it.
TRUTH's Executive Health Reset runs for 16 weeks. That's long enough to build habits that hold up through busy periods, not just a good few weeks.
Yes. Our Leadership Capacity Programme supports teams of 3 to 20 senior leaders.
If you'd like a clearer view of where to focus first, our free Executive Health Diagnostic takes a few minutes. You'll see your results straight away, with the option to talk them through privately with a TRUTH coach.
It's not a medical assessment. It's a practical starting point for a conversation about what would make the biggest difference to you.
You can also see how other founders and CEOs have approached this in our client results, or explore our programmes.
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