Privacy Policy

Last updated: 15 September 2026

1. Introduction

TRUTH is operated by TRUTH Fitness Limited (“we”, “our”, “us”).

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use and protect your information under UK GDPR and the Data Protection Act 2018.

2. Who We Are

Company name: TRUTH Fitness Limited
Trading name: TRUTH
Company number: 16020803
Registered address: 5 Rochford Lofts, Pollards Close, Rochford, England, SS4 1GB
Email: cameron@truthfitness.co.uk
Website: www.truthfitness.co.uk

TRUTH provides executive health assessments, coaching and programmes for Founder CEOs, business owners, senior leaders and leadership teams.

TRUTH Fitness Limited is the Data Controller responsible for your personal data.

3. The Information We Collect

We may collect:

• Identity and contact information, including your name, job title, company, email address and telephone number.
• Health and wellbeing information, including information about your sleep, energy, exercise, nutrition, weight, health goals, habits and progress.
• Programme information, including assessments, diagnostic responses, coaching notes and communications with the TRUTH team.
• Booking and payment information needed to arrange appointments and manage services.
• Technical information, including your IP address, browser, device and use of our website.
• Marketing preferences, including whether you have agreed to receive updates.
• Testimonial information, where you have agreed that we may publish your name, role, photograph, results or comments.

Some health and wellbeing information is special category data under UK GDPR and receives additional legal protection.

4. How We Collect and Use Your Data

We may collect information when you:

• Contact us by email, telephone, website form or social media.
• Complete the Executive Health Diagnostic or another assessment.
• Book a consultation or strategy call.
• Participate in a TRUTH programme.
• Communicate with our team.
• Accept website cookies or use our website.

We use this information to:

• Provide assessments, coaching and executive health programmes.
• Calculate diagnostic results and recommend areas of focus.
• Arrange appointments and respond to enquiries.
• Manage client relationships, payments and business records.
• Improve our website, services and client experience.
• Protect our website and forms from spam and misuse.
• Meet legal, tax, accounting and regulatory obligations.
• Send marketing where you have consented or where permitted by law.
• Publish testimonials or case studies where specific permission has been provided.

Where an organisation arranges a programme for its leadership team, individual health information will remain confidential unless you have agreed to it being shared or we are legally required to disclose it.

5. Our Legal Bases

We process personal data where:

• It is necessary to provide a service or take steps before entering into a contract.
• We must comply with a legal obligation.
• It supports our legitimate interests in operating and developing our business, responding to enquiries and protecting our systems.
• You have provided consent, including for optional cookies, marketing, testimonials or another specific purpose.

Where we process special category health information, we will generally rely on your explicit consent in addition to the relevant lawful basis above.

You can withdraw consent at any time by contacting cameron@truthfitness.co.uk. This may affect our ability to continue providing services that require health information.

TRUTH’s assessments provide general health and wellbeing support. They are not medical diagnoses or substitutes for professional medical advice.

6. The Executive Health Diagnostic

The Executive Health Diagnostic asks questions about areas such as sleep, activity, exercise, nutrition, energy and health goals.

Your answers are used to calculate a score and identify suggested focus areas. This automated result does not produce legal or similarly significant effects and is not a medical diagnosis.

The website currently processes your answers within your browser. Progress is temporarily stored in browser session storage under truthFitnessCeoDiagnostic.v20, allowing your answers to remain if the page is refreshed during the same session.

Diagnostic answers are not currently submitted directly to TRUTH. Information entered when booking a strategy call is handled separately through Calendly.

You can remove the stored diagnostic information by selecting “Start again”, clearing your browser data or ending the browser session.

7. How We Share Your Data

We may share personal data with:

• Members of the TRUTH team involved in delivering your programme.
• Webflow, which provides website hosting and form functionality.
• Calendly, which provides appointment booking.
• Cloudflare, which may provide form security and spam protection.
• Google, where Google Analytics or Google Tag Manager is used with consent.
• Payment, accounting, email, cloud storage and IT providers.
• Professional advisers such as accountants, insurers and legal advisers.
• Public authorities where disclosure is legally required.

We require third parties to handle personal data securely and only for the relevant purpose.

We do not sell or rent your personal data.

Some providers may process information outside the UK. Where this happens, we will use appropriate safeguards recognised under UK data protection law.

8. Data Retention

We keep personal data only for as long as reasonably necessary.

Generally:

• Enquiries may be retained for up to 24 months after the last contact.
• Client, programme, financial and contractual records may be retained for up to six years where required for legal, insurance, tax or accounting purposes.
• Health information is kept only for as long as needed to provide the service and meet appropriate legal or professional obligations.
• Marketing information is retained until you unsubscribe or withdraw consent.
• Diagnostic progress stored in your browser remains for the relevant browser session unless removed earlier.

Information that is no longer required will be securely deleted or anonymised.

9. Your Rights

Depending on the circumstances, you may have the right to:

• Request access to your personal data.
• Correct inaccurate or incomplete information.
• Request deletion or restriction of your data.
• Object to certain types of processing.
• Request transfer of information you provided to us.
• Withdraw consent.
• Object to direct marketing.

These rights are not absolute and may be subject to legal limitations.

To exercise your rights, contact cameron@truthfitness.co.uk.

10. Cookies and Similar Technologies

We use cookies and browser storage to remember preferences, retain diagnostic progress and protect forms. With your consent, we also use Google Analytics to measure website usage.

• _ga and _ga_7D98NYDR62 (Google Analytics): Identify visitors and maintain analytics session information. Last up to two years, subject to browser limits; 400 days observed in Chrome.
• AEC, SEARCH_SAMESITE and __Secure-BUCKET (Google): Support Google service security and functionality. Last approximately six months.
• __Secure-ENID (Google): Supports preferences, service functionality and measurement. Lasts approximately 13 months.
• SOCS (Google): Remembers Google cookie choices. Lasts approximately 13 months.
• site_cookie_consent (TRUTH, local storage): Remembers your cookie choice for 180 days. Stored data may remain until your next visit or until cleared.
• truthFitnessCeoDiagnostic.v20 (TRUTH, session storage): Retains diagnostic answers and progress until the browser tab/session ends.
• cf.turnstile.u (Cloudflare, local storage): Supports spam protection for our Webflow forms. Has no browser-set expiry; remains until removed by the service or cleared.

Google Tag Manager manages our website tags. Durations may vary with browser restrictions and provider settings. See Google’s cookie information.

Accept or reject optional cookies through our banner, or change your choice using “Update cookie settings” on this page. You can also clear cookies and browser storage through your browser settings.

11. Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure.

Access to health and wellbeing information is limited to people who need it to provide the relevant service or meet legal obligations.

Where legally required, we will notify affected individuals and the Information Commissioner’s Office of a personal data breach.

12. Complaints

If you have concerns about how we handle your data, please contact us first:

TRUTH Fitness Limited
5 Rochford Lofts
Pollards Close
Rochford
England
SS4 1GB

‍Email: cameron@truthfitness.co.uk

You also have the right to complain to the Information Commissioner’s Office:

Website: www.ico.org.uk
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Updates and Contact

We may update this policy to reflect changes to our services, website or legal obligations. Changes will be posted on this page with an updated date.

If you have questions about this policy or your personal data, contact:

TRUTH Fitness Limited, trading as TRUTH
Company number: 16020803
Email: cameron@truthfitness.co.uk