Mark Balaam
,
Founder and CEO, Sarax and IMABI
Turning 50 prompted Mark to take stock of his health. He was running two businesses and launching a new venture, but years of less exercise and more convenience food had left him carrying extra weight and feeling older than his years.
He wanted to feel fresh and confident walking into a room. His biggest concern was how training and changes to his eating would fit into an already demanding diary.

Mark had trained regularly when he was younger. Over the years, that routine had gradually slipped until he was no longer training at all.
Running two businesses kept him busy, and convenience food had become more common. He knew he wanted to change, but questioned whether he had enough time, whether nutrition would be too complicated and whether the support would deliver results.
Mark started with TRUTH’s six-week programme and continued with ongoing coaching.
Virtual training sessions were scheduled around his diary, alongside shorter sessions he could complete independently. Practical nutrition advice helped him understand what to eat and make changes to his everyday choices.
Messaging with the coaching team meant he could ask questions between sessions. The TRUTH app gave him a reference for his training, goals and habits.
What Mark valued most was the structure: knowing what to do, having support to follow through and getting advice when he needed it.
Three stone lost
At the time of his video testimonial, Mark reported losing three stone—approximately 19kg—with a large proportion lost during the initial six weeks.
Weight loss maintained
Around ten months into working together, Mark said he had kept the weight off and was continuing to work on muscle tone and body shape.
A routine that fitted around work
His initial concerns about fitting the support into his schedule proved unfounded. Scheduled training, practical food guidance and ongoing support helped him make the changes part of his working life.
“I lost three stone throughout this process.”
“And I’ve kept it off.”
For Mark, the change went beyond losing weight. He had a training routine, a better understanding of nutrition and support when questions came up.
His story shows how a clear plan and consistent coaching can help someone make progress alongside the responsibilities of running a business.

You don't need to wait until your health reaches crisis point.
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